About

A better way to release beverages.

Discontinued Club is built around timed drops, clean product presentation, and a membership layer that gives returning buyers a better price.

Drops

Structured release timing.

Products are presented as either out now or upcoming, with clear release timing and clean product pages.

Pricing

Pricing shown by release stage.

Live products show Market Price, Club Price, and Public Price. Upcoming drops show Market Price first, with the other prices set closer to release.

Membership

Built for repeat buyers.

Join the Club is the member layer of the site. It is where lower pricing and future membership access are centered.

Lineup

Focused on recently discontinued releases.

The current catalog focuses on recently discontinued U.S. Red Bull flavors with one live release and a staged upcoming lineup.